Optimizing Customer Journeys with AI: A Deep Dive Tutorial
Discover how artificial intelligence is shaping the future of commerce by offering tailor-made customer experiences. In this video, we first explore the fundamentals of AI and its role in commerce. Through a step-by-step approach, we detail how AI collects and analyzes customer data to make automated decisions. Two practical cases will then illustrate the real-world application of AI in providing relevant recommendations and interactions. Then, we will address the ethical challenges and implications of using AI. Concluding with the positive impact and benefits of a highly personalized customer experience. Join us for this informative deep dive and discover how to create revolutionary customer journeys with AI.
- 4:39
- 1827 views
-
OneDrive - What is OneDrive ?
- 01:14
- Viewed 2164 times
-
Copilot - Use Copilot with Right-Click
- 02:50
- Viewed 1269 times
-
Outlook - Create and modify a group
- 2:19
- Viewed 4827 times
-
OneDrive - Edit, Delete a Share
- 02:16
- Viewed 1319 times
-
Power BI - Introduction to Power Bi
- 1:29
- Viewed 6729 times
-
Teams Premium - Activate the features of Teams Premium
- 3:48
- Viewed 14228 times
-
Teams Premium - Optimize Teams Premium settings in Administration
- 1:27
- Viewed 2928 times
-
Viva Engage - The role of an administrator
- 2:22
- Viewed 5118 times
-
Composing with AI : Exploring AIVA and Generative Music
- 2:04
- Viewed 2247 times
-
Societal Implications of Generative AI
- 5:58
- Viewed 1995 times
-
History of Generative AI
- 5:27
- Viewed 1902 times
-
Deciphering AI-Assisted Marketing: Navigating Personalization, Ethics, and User Engagement in the Digital Age
- 5:34
- Viewed 1892 times
-
What is Generative AI ?
- 2:40
- Viewed 1865 times
-
Generative AI : Between Extreme Personalization and Digital Ethics
- 2:17
- Viewed 1856 times
-
AI & Education : Technological Innovation Redefining Learning
- 2:23
- Viewed 1853 times
-
The Impact of Generative AI on Truth and Trust
- 3:16
- Viewed 1829 times
-
Generative AI : Revolution, Efficiency, and Applications in the Modern World
- 1:52
- Viewed 1804 times
-
AI in Education : Technology and Innovation in Teacher Training
- 3:31
- Viewed 1796 times
-
Creative Symbiosis : When Generative AI Shapes Our Future
- 3:46
- Viewed 1760 times
-
Image and Video Manipulation : The Impact of Deepfakes
- 1:51
- Viewed 1751 times
-
Writing with Intelligence : Exploring GPT-4's Capabilities in Generative Writing
- 2:21
- Viewed 1749 times
-
From Data to Discoveries : The Art of Innovation with Generative AI
- 4:38
- Viewed 1721 times
-
Adaptation Strategies for Organizations and Individuals
- 3:49
- Viewed 1700 times
-
The Impact of AI in the World of Science
- 1:44
- Viewed 1666 times
-
Generative AI Prompts : Harnessing the Power of Models
- 3:01
- Viewed 1631 times
-
The Essence of Generative AI in Artistic Creation
- 1:27
- Viewed 1628 times
-
Generative AI in Marketing : Revolutionize Your Advertising Campaigns
- 4:09
- Viewed 1627 times
-
Educational Revolution : Shaping the Future of Learning with Artificial Intelligence
- 6:39
- Viewed 1604 times
-
Keys to Success, Pitfalls to Avoid, and Best Practices
- 2:29
- Viewed 1598 times
-
AI and Automated Assessment
- 4:55
- Viewed 1594 times
-
Discovering Plugins in Chat GPT-4 : Maximizing Generative AI's Capabilities
- 2:12
- Viewed 1568 times
-
DALL·E : Turning Words into Artworks
- 1:18
- Viewed 1567 times
-
Other Wonders of AI : The Revolution in Image Creation
- 1:19
- Viewed 1544 times
-
AI in Professional and Continuing Education
- 2:26
- Viewed 1543 times
-
Exploring Innovation: Applications of Generative AI in Modern Commerce
- 3:25
- Viewed 1511 times
-
Generative AI in the Digital Space : From Ideation to Presentation
- 2:09
- Viewed 1500 times
-
AI & Education : Interactive Learning and Adaptive Assessment
- 2:55
- Viewed 1494 times
-
Midjourney : The Symbiosis of Imagination and AI
- 1:32
- Viewed 1480 times
-
Unveiling Prompts : The Evolution and Future of Human-Machine Interaction
- 2:39
- Viewed 1476 times
-
Navigating the Neural Forest : Secrets of AI Prompts
- 2:05
- Viewed 1468 times
-
Advanced Data Analysis with Chat GPT-4 : Unleashing the Power of Data Analysis
- 2:17
- Viewed 1338 times
-
Deep Dive into NVIDIA Omniverse in 3D Modeling
- 2:25
- Viewed 1162 times
-
Shaping the Educational Future : AI, Diversity, Inclusion & Innovative Case Studies
- 3:48
- Viewed 1100 times
-
Create an insights grid
- 01:19
- Viewed 348 times
-
Make changes to a text
- 01:05
- Viewed 314 times
-
Use the narrative Builder
- 01:31
- Viewed 265 times
-
Edit in Pages
- 01:49
- Viewed 262 times
-
Use a Copilot Agent
- 01:24
- Viewed 244 times
-
Connect Copilot to a third party app
- 01:11
- Viewed 240 times
-
Configurate a page with copilot
- 01:47
- Viewed 237 times
-
Share a document with copilot
- 00:36
- Viewed 235 times
-
Generate and manipulate an image in Word
- 01:19
- Viewed 233 times
-
Microsoft Copilot Academy
- 00:42
- Viewed 232 times
-
Other Coaches
- 01:45
- Viewed 232 times
-
Describe a copilot agent
- 01:32
- Viewed 231 times
-
Analyze a video
- 01:21
- Viewed 229 times
-
Create Outlook rules with Copilot
- 01:12
- Viewed 227 times
-
Generate the email for the recipient
- 00:44
- Viewed 215 times
-
Prompt coach
- 02:49
- Viewed 215 times
-
Use the Copilot pane
- 01:12
- Viewed 213 times
-
Generate and manipulate an image in PowerPoint
- 01:47
- Viewed 209 times
-
Configure a Copilot Agent
- 02:39
- Viewed 207 times
-
Modify, Share, and Install an Agent
- 01:43
- Viewed 206 times
-
Process text
- 01:03
- Viewed 201 times
-
Rewrite with Copilot
- 01:21
- Viewed 199 times
-
Publish the agent and make it accessible
- 01:39
- Viewed 190 times
-
Create an agent for a team
- 01:53
- Viewed 189 times
-
Distribute tasks within a team with ChatGPT
- 01:26
- Viewed 188 times
-
Agents in SharePoint
- 02:44
- Viewed 187 times
-
Install and access Copilot Studio in Teams
- 01:38
- Viewed 187 times
-
Create an agent with Copilot Studio
- 01:52
- Viewed 182 times
-
Add new actions
- 01:54
- Viewed 182 times
-
Create a first action
- 01:59
- Viewed 178 times
-
Access Copilot Studio
- 01:09
- Viewed 175 times
-
Structure and optimize team collaboration with Copilot
- 02:28
- Viewed 129 times
-
Project mode
- 01:31
- Viewed 122 times
-
Manage topics
- 01:51
- Viewed 120 times
-
Generate a meeting summary with ChatGPT
- 01:24
- Viewed 120 times
-
Copilot at the service of project reports
- 02:36
- Viewed 117 times
-
Organize an action plan with Copilot and Microsoft Planner
- 01:31
- Viewed 116 times
-
Initiate a tracking table with ChatGPT
- 01:35
- Viewed 115 times
-
Analyze the Copilot Studio agent
- 01:25
- Viewed 103 times
-
Develop and share a clear project follow-up with Copilot
- 02:18
- Viewed 100 times
-
Get started with Copilot Studio
- 01:25
- Viewed 97 times
-
Initiate a project budget tracking table with Copilot
- 02:54
- Viewed 97 times
-
Manage knowledge sources
- 01:11
- Viewed 93 times
-
Copilot Studio agent settings
- 01:33
- Viewed 91 times
-
Create SharePoint Pages with Copilot
- 01:49
- Viewed 34 times
-
Share Requests with Your Team
- 03:07
- Viewed 32 times
-
Reply to an Email with Copilot
- 01:10
- Viewed 30 times
-
Extract Text from an Image
- 01:07
- Viewed 23 times
-
Translate a presentation
- 01:38
- Viewed 20 times
-
Plan with Copilot
- 01:15
- Viewed 20 times
-
Add Speaker Notes
- 00:56
- Viewed 19 times
-
Generate a Video
- 01:49
- Viewed 18 times
-
Query an Attached Meeting
- 01:51
- Viewed 16 times
-
What is a prompt in conversational AI?
- 02:07
- Viewed 0 times
-
The Basis of Prompting in Conversational AI
- 02:41
- Viewed 0 times
-
Task Accuracy in Prompting
- 02:31
- Viewed 0 times
-
The Importance of Context in Your Applications
- 02:14
- Viewed 0 times
-
Format and example for optimal results
- 02:03
- Viewed 0 times
-
Personality and tone for a believable rendering
- 01:48
- Viewed 0 times
-
Personality and tone for a believable rendering
- 01:48
- Viewed 0 times
-
Format and example for optimal results
- 02:03
- Viewed 0 times
-
The Importance of Context in Your Applications
- 02:14
- Viewed 0 times
-
Task Accuracy in Prompting
- 02:31
- Viewed 0 times
-
The Basis of Prompting in Conversational AI
- 02:41
- Viewed 0 times
-
What is a prompt in conversational AI?
- 02:07
- Viewed 0 times
-
Extract Text from an Image
- 01:07
- Viewed 23 times
-
Reply to an Email with Copilot
- 01:10
- Viewed 30 times
-
Create SharePoint Pages with Copilot
- 01:49
- Viewed 34 times
-
Query an Attached Meeting
- 01:51
- Viewed 16 times
-
Plan with Copilot
- 01:15
- Viewed 20 times
-
Share Requests with Your Team
- 03:07
- Viewed 32 times
-
Translate a presentation
- 01:38
- Viewed 20 times
-
Generate a Video
- 01:49
- Viewed 18 times
-
Add Speaker Notes
- 00:56
- Viewed 19 times
-
Initiate a project budget tracking table with Copilot
- 02:54
- Viewed 97 times
-
Develop and share a clear project follow-up with Copilot
- 02:18
- Viewed 100 times
-
Organize an action plan with Copilot and Microsoft Planner
- 01:31
- Viewed 116 times
-
Structure and optimize team collaboration with Copilot
- 02:28
- Viewed 129 times
-
Copilot at the service of project reports
- 02:36
- Viewed 117 times
-
Initiate a tracking table with ChatGPT
- 01:35
- Viewed 115 times
-
Distribute tasks within a team with ChatGPT
- 01:26
- Viewed 188 times
-
Generate a meeting summary with ChatGPT
- 01:24
- Viewed 120 times
-
Project mode
- 01:31
- Viewed 122 times
-
Create an agent for a team
- 01:53
- Viewed 189 times
-
Install and access Copilot Studio in Teams
- 01:38
- Viewed 187 times
-
Analyze the Copilot Studio agent
- 01:25
- Viewed 103 times
-
Publish the agent and make it accessible
- 01:39
- Viewed 190 times
-
Copilot Studio agent settings
- 01:33
- Viewed 91 times
-
Add new actions
- 01:54
- Viewed 182 times
-
Create a first action
- 01:59
- Viewed 178 times
-
Manage topics
- 01:51
- Viewed 120 times
-
Manage knowledge sources
- 01:11
- Viewed 93 times
-
Create an agent with Copilot Studio
- 01:52
- Viewed 182 times
-
Access Copilot Studio
- 01:09
- Viewed 175 times
-
Get started with Copilot Studio
- 01:25
- Viewed 97 times
-
Introduction to PowerBI
- 00:60
- Viewed 223 times
-
Introduction to Microsoft Outlook
- 01:09
- Viewed 216 times
-
Introduction to Microsoft Insights
- 02:04
- Viewed 223 times
-
Introduction to Microsoft Viva
- 01:22
- Viewed 235 times
-
Introduction to Planner
- 00:56
- Viewed 222 times
-
Introduction to Microsoft Visio
- 02:07
- Viewed 227 times
-
Introduction to Microsoft Forms
- 00:52
- Viewed 225 times
-
Introducing to Microsoft Designer
- 00:28
- Viewed 323 times
-
Introduction to Sway
- 01:53
- Viewed 265 times
-
Introducing to Word
- 01:00
- Viewed 219 times
-
Introducing to SharePoint Premium
- 00:47
- Viewed 205 times
-
Create a call group
- 01:15
- Viewed 304 times
-
Use call delegation
- 01:07
- Viewed 179 times
-
Assign a delegate for your calls
- 01:08
- Viewed 302 times
-
Ring multiple devices simultaneously
- 01:36
- Viewed 182 times
-
Use the "Do Not Disturb" function for calls
- 01:28
- Viewed 172 times
-
Manage advanced call notifications
- 01:29
- Viewed 187 times
-
Configure audio settings for better sound quality
- 02:08
- Viewed 256 times
-
Block unwanted calls
- 01:24
- Viewed 210 times
-
Disable all call forwarding
- 01:09
- Viewed 191 times
-
Manage a call group in Teams
- 02:01
- Viewed 203 times
-
Update voicemail forwarding settings
- 01:21
- Viewed 183 times
-
Configure call forwarding to internal numbers
- 01:02
- Viewed 180 times
-
Set call forwarding to external numbers
- 01:03
- Viewed 200 times
-
Manage voicemail messages
- 01:55
- Viewed 278 times
-
Access voicemail via mobile and PC
- 02:03
- Viewed 306 times
-
Customize your voicemail greeting
- 02:17
- Viewed 179 times
-
Transfer calls with or without an announcement
- 01:38
- Viewed 186 times
-
Manage simultaneous calls
- 01:52
- Viewed 186 times
-
Support third-party apps during calls
- 01:53
- Viewed 230 times
-
Add participants quickly and securely
- 01:37
- Viewed 192 times
-
Configure call privacy and security settings
- 02:51
- Viewed 189 times
-
Manage calls on hold
- 01:20
- Viewed 180 times
-
Live transcription and generate summaries via AI
- 03:43
- Viewed 176 times
-
Use the interface to make and receive calls
- 01:21
- Viewed 185 times
-
Draft a Service Memo
- 02:33
- Viewed 238 times
-
Extract Invoice Data and Generate a Pivot Table
- 03:26
- Viewed 221 times
-
Formulate a Request for Pricing Conditions via Email
- 02:32
- Viewed 335 times
-
Analyze a Supply Catalog Based on Needs and Budget
- 02:41
- Viewed 305 times
-
SharePoint Page Co-Editing: Collaborate in Real Time
- 02:14
- Viewed 118 times
-
Other Coaches
- 01:45
- Viewed 232 times
-
Agents in SharePoint
- 02:44
- Viewed 187 times
-
Prompt coach
- 02:49
- Viewed 215 times
-
Modify, Share, and Install an Agent
- 01:43
- Viewed 206 times
-
Configure a Copilot Agent
- 02:39
- Viewed 207 times
-
Describe a copilot agent
- 01:32
- Viewed 231 times
-
Rewrite with Copilot
- 01:21
- Viewed 199 times
-
Analyze a video
- 01:21
- Viewed 229 times
-
Use the Copilot pane
- 01:12
- Viewed 213 times
-
Process text
- 01:03
- Viewed 201 times
-
Create an insights grid
- 01:19
- Viewed 348 times
-
Generate and manipulate an image in PowerPoint
- 01:47
- Viewed 209 times
-
Interact with a web page with Copilot
- 00:36
- Viewed 233 times
-
Create an image with Copilot
- 00:42
- Viewed 363 times
-
Summarize a PDF with Copilot
- 00:41
- Viewed 225 times
-
Analyze your documents with Copilot
- 01:15
- Viewed 233 times
-
Chat with Copilot
- 00:50
- Viewed 234 times
-
Particularities of Personal and Professional Copilot Accounts
- 00:40
- Viewed 349 times
-
Data Privacy in Copilot
- 00:43
- Viewed 228 times
-
Access Copilot
- 00:25
- Viewed 381 times
-
Use a Copilot Agent
- 01:24
- Viewed 244 times
-
Edit in Pages
- 01:49
- Viewed 262 times
-
Generate and manipulate an image in Word
- 01:19
- Viewed 233 times
-
Create Outlook rules with Copilot
- 01:12
- Viewed 227 times
-
Generate the email for the recipient
- 00:44
- Viewed 215 times
-
Action Function
- 04:18
- Viewed 182 times
-
Search Function
- 03:42
- Viewed 235 times
-
Date and Time Function
- 02:53
- Viewed 226 times
-
Logical Function
- 03:14
- Viewed 346 times
-
Text Function
- 03:25
- Viewed 243 times
-
Basic Function
- 02:35
- Viewed 207 times
-
Categories of Functions in Power FX
- 01:51
- Viewed 244 times
-
Introduction to Power Fx
- 01:09
- Viewed 234 times
-
The New Calendar
- 03:14
- Viewed 376 times
-
Sections
- 02:34
- Viewed 217 times
-
Customizing Views
- 03:25
- Viewed 210 times
-
Introduction to the New Features of Microsoft Teams
- 00:47
- Viewed 413 times
-
Guide to Using the Microsoft Authenticator App
- 01:47
- Viewed 244 times
-
Turn on Multi-Factor Authentication in the Admin Section
- 02:07
- Viewed 186 times
-
Manual Activation of Multi-Factor Authentication
- 01:40
- Viewed 132 times
-
Concept of Multi-Factor Authentication
- 01:51
- Viewed 228 times
-
Use the narrative Builder
- 01:31
- Viewed 265 times
-
Microsoft Copilot Academy
- 00:42
- Viewed 232 times
-
Connect Copilot to a third party app
- 01:11
- Viewed 240 times
-
Share a document with copilot
- 00:36
- Viewed 235 times
-
Configurate a page with copilot
- 01:47
- Viewed 237 times
-
Use Copilot with Right-Click
- 02:50
- Viewed 1269 times
-
Draft a Service Memo with Copilot
- 02:21
- Viewed 245 times
-
Extract Invoice Data and Generate a Pivot Table
- 02:34
- Viewed 267 times
-
Summarize Discussions and Schedule a Meeting Slot
- 02:25
- Viewed 327 times
-
Formulate a Request for Pricing Conditions via Email
- 02:20
- Viewed 434 times
-
Analyze a Supply Catalog Based on Needs and Budget
- 02:52
- Viewed 413 times
Objectifs :
The training aims to help participants understand the role of artificial intelligence (AI) in personalizing customer journeys in commerce and to apply AI principles to enhance user experiences.
Chapitres :
-
Introduction to Artificial Intelligence in Commerce
Welcome to this training on the use of artificial intelligence to personalize customer journeys in commerce. Our goals today are straightforward: firstly, to understand the crucial role of AI in personalizing customer experiences, and secondly, to apply AI principles to create unique customer journeys and optimize user experience. -
Understanding Artificial Intelligence
Before diving into the details, let's clarify what artificial intelligence is. AI refers to the use of machines to perform tasks that typically require human intelligence, including problem-solving, pattern recognition, and learning. -
The Importance of AI in Commerce
Why use AI in commerce? The answer lies in its ability to analyze vast amounts of data and make predictions or recommendations that individualize interactions with each customer, thereby enhancing their shopping experience. AI examines customer data such as purchase history, browsing behavior, and interactions with customer service to anticipate their needs and expectations. -
Practical Examples of AI in Customer Journeys
Let's explore some practical examples of AI applications in the customer journey. For instance, consider Lisa, a regular customer of an e-commerce site. AI analyzes her purchase history and browsing behavior, offering personalized recommendations based on her preferences and previously viewed items, thus increasing the likelihood of purchase. Another example is Tom, who seeks information on delivery. An AI-powered chatbot can interact with him, answer his questions, and guide him to products or special offers, creating a smooth and engaging customer experience. -
Implementing AI for Personalized Experiences
Wondering how to put these principles into practice? Implementing an AI solution to improve customer journeys is a step-by-step process. First, data collection is crucial, where all relevant customer information, including demographic data, purchase histories, and website interactions, must be gathered and analyzed. Next is data analysis, where AI explores patterns and identifies trends to understand customer behaviors and preferences. Advanced algorithms, such as machine learning, play a vital role in this step, allowing AI to learn and adapt continuously. -
Automated Decision Making and Personalization
The next step is automated decision-making. Based on the analysis, AI makes real-time choices about the best actions to take or recommendations to offer for each individual. This could involve sending a personalized email or offering discounts on relevant items. The final step concerns interaction and personalization, where automated decisions fuel highly personalized user experiences, allowing meaningful interaction with the customer at every touchpoint, thus enhancing their engagement and satisfaction. -
Case Study: Carla's Experience
Let's explore a practical case. Imagine Carla, a customer who bought sports shoes a month ago. AI analyzes her previous interactions, recent browsing around sports items, and purchase history to create a user profile. Noting that Carla is interested in sports and has shown an increase in searches for yoga items, AI decides to send her an email with a special offer on a yoga set, creating an attractive and relevant experience for her. -
Reflection on AI Implementation
Take a moment to reflect on how you could use AI to enhance customer experience in your context. Jot down your thoughts, and we will resume in 30 seconds. -
Challenges and Ethical Considerations
Implementing AI also comes with challenges and ethical questions, such as data security, privacy, and user consent. It is imperative to navigate these waters carefully to ensure a transparent and ethical customer experience. -
Conclusion: The Power of AI in Customer Journeys
AI is a powerful tool for enriching customer journeys by providing personalized, targeted, and engaging experiences. While implementation can be complex, the benefits in terms of customer satisfaction and loyalty are immense.
FAQ :
What is the role of AI in personalizing customer experiences?
AI plays a crucial role in personalizing customer experiences by analyzing large volumes of data to make predictions and recommendations tailored to individual customers, thereby enhancing their shopping experience.
How can AI improve customer journeys?
AI can improve customer journeys by collecting and analyzing customer data to understand behaviors and preferences, enabling personalized interactions and recommendations that enhance engagement and satisfaction.
What are some examples of AI applications in commerce?
Examples include personalized product recommendations based on purchase history, AI-powered chatbots that assist customers with inquiries, and targeted email offers based on user behavior.
What challenges come with implementing AI in customer journeys?
Challenges include ensuring data security, maintaining user privacy, obtaining user consent, and navigating ethical considerations related to AI usage.
How does machine learning contribute to AI in commerce?
Machine learning allows AI systems to learn from data patterns and adapt over time, improving the accuracy of predictions and recommendations for customers.
Quelques cas d'usages :
Personalized Product Recommendations
An e-commerce platform uses AI to analyze a customer's purchase history and browsing behavior to provide tailored product suggestions, increasing the likelihood of purchase.
AI-Powered Customer Support
A retail website implements an AI chatbot that interacts with customers, answering their questions and guiding them to relevant products or promotions, enhancing the overall shopping experience.
Targeted Marketing Campaigns
A company uses AI to analyze customer data and create personalized email marketing campaigns, offering discounts on items that align with individual customer interests, thereby improving engagement and sales.
Dynamic Pricing Strategies
An online retailer employs AI to adjust prices in real-time based on customer behavior and market trends, optimizing sales and customer satisfaction.
Customer Retention Strategies
A subscription service uses AI to analyze user engagement and identify at-risk customers, allowing the company to proactively reach out with personalized offers to retain them.
Glossaire :
Artificial Intelligence (AI)
The use of machines to perform tasks that normally require human intelligence, including problem solving, pattern recognition, and learning.
Customer Journey
The complete experience a customer has with a brand, from initial awareness through to purchase and beyond.
Data Analysis
The process of inspecting, cleansing, and modeling data to discover useful information, inform conclusions, and support decision-making.
Machine Learning
A subset of AI that involves the use of algorithms and statistical models to enable computers to improve their performance on a task through experience.
Automated Decision Making
The process where AI makes real-time choices based on data analysis to determine the best actions or recommendations for individual customers.
User Profile
A collection of information about a user, including their preferences, behaviors, and interactions, used to personalize experiences.
Ethical Questions
Concerns related to the moral implications of using AI, particularly regarding data security, privacy, and user consent.