The Impact of Generative AI on Truth and Trust Tutorial
Our video details the power of technologies like DeepMind, GPT-4, and Midjourney, true players in digital transformation, blurring the lines between reality and fiction. These nearly perfect digital counterfeits prompt us to ask: "How do we distinguish the real from the fake?". The 2018 Tesla incident illustrates the danger of misleading information in the digital world. In the digital era, companies and brands can see their reputation turn on a single statement. But it's also democracy and social cohesion that are threatened by this AI-generated misinformation. Discover in our video the innovative initiatives to combat misinformation. In this digital jungle, finding the truth requires more discernment and vigilance than ever.
- 3:16
- 1425 views
-
Image and Video Manipulation : The Impact of Deepfakes
- 1:51
- Viewed 1388 times
-
Generative AI : Between Extreme Personalization and Digital Ethics
- 2:17
- Viewed 1553 times
-
History of Generative AI
- 5:27
- Viewed 1499 times
-
Societal Implications of Generative AI
- 5:58
- Viewed 1653 times
-
Adaptation Strategies for Organizations and Individuals
- 3:49
- Viewed 1416 times
-
What is Generative AI ?
- 2:40
- Viewed 1550 times
-
OneDrive - What is OneDrive ?
- 01:14
- Viewed 297 times
-
Excel - Sort, filter, summarize and calculate your PivoteTable data
- 3:49
- Viewed 3498 times
-
Composing with AI : Exploring AIVA and Generative Music
- 2:04
- Viewed 1770 times
-
Societal Implications of Generative AI
- 5:58
- Viewed 1653 times
-
Deciphering AI-Assisted Marketing: Navigating Personalization, Ethics, and User Engagement in the Digital Age
- 5:34
- Viewed 1649 times
-
AI & Education : Technological Innovation Redefining Learning
- 2:23
- Viewed 1615 times
-
Optimizing Customer Journeys with AI: A Deep Dive
- 4:39
- Viewed 1606 times
-
Generative AI : Between Extreme Personalization and Digital Ethics
- 2:17
- Viewed 1553 times
-
AI in Education : Technology and Innovation in Teacher Training
- 3:31
- Viewed 1553 times
-
What is Generative AI ?
- 2:40
- Viewed 1550 times
-
Creative Symbiosis : When Generative AI Shapes Our Future
- 3:46
- Viewed 1504 times
-
History of Generative AI
- 5:27
- Viewed 1499 times
-
Generative AI : Revolution, Efficiency, and Applications in the Modern World
- 1:52
- Viewed 1488 times
-
Writing with Intelligence : Exploring GPT-4's Capabilities in Generative Writing
- 2:21
- Viewed 1466 times
-
From Data to Discoveries : The Art of Innovation with Generative AI
- 4:38
- Viewed 1460 times
-
The Impact of AI in the World of Science
- 1:44
- Viewed 1430 times
-
Adaptation Strategies for Organizations and Individuals
- 3:49
- Viewed 1416 times
-
Image and Video Manipulation : The Impact of Deepfakes
- 1:51
- Viewed 1388 times
-
Generative AI Prompts : Harnessing the Power of Models
- 3:01
- Viewed 1381 times
-
Generative AI in Marketing : Revolutionize Your Advertising Campaigns
- 4:09
- Viewed 1371 times
-
The Essence of Generative AI in Artistic Creation
- 1:27
- Viewed 1356 times
-
Keys to Success, Pitfalls to Avoid, and Best Practices
- 2:29
- Viewed 1348 times
-
AI in Professional and Continuing Education
- 2:26
- Viewed 1323 times
-
Educational Revolution : Shaping the Future of Learning with Artificial Intelligence
- 6:39
- Viewed 1318 times
-
Discovering Plugins in Chat GPT-4 : Maximizing Generative AI's Capabilities
- 2:12
- Viewed 1304 times
-
DALL·E : Turning Words into Artworks
- 1:18
- Viewed 1302 times
-
Other Wonders of AI : The Revolution in Image Creation
- 1:19
- Viewed 1300 times
-
AI and Automated Assessment
- 4:55
- Viewed 1290 times
-
Generative AI in the Digital Space : From Ideation to Presentation
- 2:09
- Viewed 1271 times
-
AI & Education : Interactive Learning and Adaptive Assessment
- 2:55
- Viewed 1259 times
-
Exploring Innovation: Applications of Generative AI in Modern Commerce
- 3:25
- Viewed 1256 times
-
Midjourney : The Symbiosis of Imagination and AI
- 1:32
- Viewed 1251 times
-
Navigating the Neural Forest : Secrets of AI Prompts
- 2:05
- Viewed 1242 times
-
Unveiling Prompts : The Evolution and Future of Human-Machine Interaction
- 2:39
- Viewed 1232 times
-
Advanced Data Analysis with Chat GPT-4 : Unleashing the Power of Data Analysis
- 2:17
- Viewed 1125 times
-
Deep Dive into NVIDIA Omniverse in 3D Modeling
- 2:25
- Viewed 948 times
-
Shaping the Educational Future : AI, Diversity, Inclusion & Innovative Case Studies
- 3:48
- Viewed 906 times
-
Use the narrative Builder
- 01:31
- Viewed 17 times
-
Connect Copilot to a third party app
- 01:11
- Viewed 15 times
-
Microsoft Copilot Academy
- 00:42
- Viewed 15 times
-
Configurate a page with copilot
- 01:47
- Viewed 13 times
-
Share a document with copilot
- 00:36
- Viewed 13 times
-
Use the narrative Builder
- 01:31
- Viewed 17 times
-
Microsoft Copilot Academy
- 00:42
- Viewed 15 times
-
Connect Copilot to a third party app
- 01:11
- Viewed 15 times
-
Share a document with copilot
- 00:36
- Viewed 13 times
-
Configurate a page with copilot
- 01:47
- Viewed 13 times
-
Use Copilot with Right-Click
- 00:58
- Viewed 14 times
-
Draft a Service Memo with Copilot
- 02:21
- Viewed 24 times
-
Extract Invoice Data and Generate a Pivot Table
- 02:34
- Viewed 28 times
-
Summarize Discussions and Schedule a Meeting Slot
- 02:25
- Viewed 32 times
-
Formulate a Request for Pricing Conditions via Email
- 02:20
- Viewed 47 times
-
Analyze a Supply Catalog Based on Needs and Budget
- 02:52
- Viewed 50 times
-
Retrieve Data from a Web Page and Include it in Excel
- 04:35
- Viewed 54 times
-
Create a Desktop Flow with Power Automate from a Template
- 03:12
- Viewed 58 times
-
Understand the Specifics and Requirements of Desktop Flows
- 02:44
- Viewed 27 times
-
Dropbox: Create a SAS Exchange Between SharePoint and Another Storage Service
- 03:34
- Viewed 65 times
-
Excel: List Files from a Channel in an Excel Workbook with Power Automate
- 04:51
- Viewed 36 times
-
Excel: Link Excel Scripts and Power Automate Flows
- 03:22
- Viewed 38 times
-
SharePoint: Link Microsoft Forms and Lists in a Power Automate Flow
- 04:43
- Viewed 79 times
-
SharePoint: Automate File Movement to an Archive Library
- 05:20
- Viewed 30 times
-
Share Power Automate Flows
- 02:20
- Viewed 32 times
-
Manipulate Dynamic Content with Power FX
- 03:59
- Viewed 34 times
-
Leverage Variables with Power FX in Power Automate
- 03:28
- Viewed 33 times
-
Understand the Concept of Variables and Loops in Power Automate
- 03:55
- Viewed 32 times
-
Add Conditional “Switch” Actions in Power Automate
- 03:58
- Viewed 39 times
-
Add Conditional “IF” Actions in Power Automate
- 03:06
- Viewed 31 times
-
Create an Approval Flow with Power Automate
- 03:10
- Viewed 59 times
-
Create a Scheduled Flow with Power Automate
- 01:29
- Viewed 65 times
-
Create an Instant Flow with Power Automate
- 02:18
- Viewed 62 times
-
Create an Automated Flow with Power Automate
- 03:28
- Viewed 58 times
-
Create a Simple Flow with AI Copilot
- 04:31
- Viewed 43 times
-
Create a Flow Based on a Template with Power Automate
- 03:20
- Viewed 25 times
-
Discover the “Build Space”
- 02:26
- Viewed 30 times
-
The Power Automate Mobile App
- 01:39
- Viewed 26 times
-
Familiarize Yourself with the Different Types of Flows
- 01:37
- Viewed 31 times
-
Understand the Steps to Create a Power Automate Flow
- 01:51
- Viewed 30 times
-
Discover the Power Automate Home Interface
- 02:51
- Viewed 32 times
-
Access Power Automate for the Web
- 01:25
- Viewed 31 times
-
Understand the Benefits of Power Automate
- 01:30
- Viewed 35 times
-
Add a third-party application
- 02:40
- Viewed 55 times
-
Send a survey or questionnaire by email
- 02:06
- Viewed 41 times
-
Collaborate directly during an event with Microsoft Loop and Outlook
- 02:01
- Viewed 45 times
-
Create a collaborative email with Microsoft Loop and Outlook
- 02:30
- Viewed 42 times
-
Streamline Note-Taking with OneNote and Outlook
- 01:03
- Viewed 37 times
-
Create your reservation page for appointment booking (Bookings)
- 03:17
- Viewed 49 times
-
Share a document securely with Outlook
- 02:21
- Viewed 44 times
-
Block a sender
- 01:54
- Viewed 60 times
-
Identify a fraudulent email
- 02:06
- Viewed 38 times
-
Prevent transfer for a meeting
- 01:19
- Viewed 41 times
-
Prevent the forwarding of an email
- 01:01
- Viewed 35 times
-
Protect an email by encrypting
- 01:10
- Viewed 33 times
-
Provide an overview of best security practices in Outlook
- 01:08
- Viewed 32 times
-
Recover deleted items
- 01:09
- Viewed 82 times
-
Recall or replace an e-mail message
- 01:45
- Viewed 47 times
-
Respond to invitations as a delegate
- 02:55
- Viewed 36 times
-
Use a Shared Mailbox
- 01:18
- Viewed 55 times
-
Create and Manage Appointments in Delegated Calendars
- 02:04
- Viewed 44 times
-
Send Emails on Behalf of Someone Else
- 01:13
- Viewed 51 times
-
Mailbox Delegation Setup
- 01:59
- Viewed 36 times
-
Calendar Delegation Setup
- 01:21
- Viewed 53 times
-
Grant delegate access in Microsoft 365 administration
- 01:23
- Viewed 88 times
-
Making changes to a text
- 00:38
- Viewed 37 times
-
Consult the adoption of Copilot through Viva Insights
- 00:52
- Viewed 51 times
-
Search from emails with Copilot
- 00:53
- Viewed 98 times
-
Using Copilot in OneNote with Right-Click
- 01:21
- Viewed 35 times
-
Organizing OneNote with Copilot
- 00:46
- Viewed 43 times
-
Tracking changes in a Loop page with Copilot
- 01:16
- Viewed 35 times
-
Summarizing a Loop Page with Copilot
- 00:55
- Viewed 42 times
-
Generating Loop Content with Copilot
- 01:18
- Viewed 37 times
-
Send invitations or reminders with Copilot
- 00:53
- Viewed 52 times
-
Generate formulas from a concept
- 01:02
- Viewed 37 times
-
Analyzing a OneDrive file with Copilot
- 01:25
- Viewed 40 times
-
Analyzing multiple OneDrive documents with Copilot
- 01:01
- Viewed 48 times
-
Use the Meeting Dashboard
- 02:48
- Viewed 57 times
-
Respond to a Meeting Poll
- 01:30
- Viewed 52 times
-
Create a Meeting Poll
- 02:48
- Viewed 38 times
-
Display Three Time Zones
- 01:52
- Viewed 30 times
-
View Other Calendars
- 00:50
- Viewed 29 times
-
Open a Shared Calendar
- 01:29
- Viewed 41 times
-
Share Your Calendar
- 01:54
- Viewed 40 times
-
Use the Scheduling Assistant
- 01:42
- Viewed 31 times
-
Use the Immersive Reader Feature
- 01:33
- Viewed 37 times
-
Dictate Your Email to Outlook
- 01:35
- Viewed 36 times
-
Translate Emails in Outlook
- 01:32
- Viewed 40 times
-
Make Your Outlook Signature Accessible
- 01:12
- Viewed 38 times
-
Add Accessible Tables and Lists
- 02:32
- Viewed 51 times
-
Improve the Accessibility of Images in Emails
- 01:18
- Viewed 37 times
-
Improve Email Accessibility
- 02:02
- Viewed 40 times
-
Send Automatic Out-of-Office Replies
- 02:22
- Viewed 36 times
-
Prepare for Time Out of Office (Viva Insights)
- 02:08
- Viewed 39 times
-
Respect Your Colleagues' Off Hours (Viva Insights)
- 01:27
- Viewed 32 times
-
Delay Email Delivery
- 01:10
- Viewed 44 times
-
Use Conversation View
- 01:47
- Viewed 39 times
-
Clean Up Your Inbox
- 01:18
- Viewed 50 times
-
Organize Your Messages with Rules
- 02:01
- Viewed 106 times
-
Use Categories
- 02:51
- Viewed 36 times
-
Easily Sort Your Mails
- 01:38
- Viewed 40 times
-
Automate Routine Actions
- 02:19
- Viewed 43 times
-
Create an Email Template
- 01:40
- Viewed 46 times
-
Create a task from a message
- 02:00
- Viewed 87 times
-
Share a task list
- 03:10
- Viewed 89 times
-
Create a task or reminder
- 01:50
- Viewed 88 times
-
Task Module Overview
- 01:56
- Viewed 97 times
-
Manage Teams online meeting options
- 01:56
- Viewed 77 times
-
Edit or delete an appointment, meeting or event
- 01:50
- Viewed 105 times
-
Create a reminder for yourself
- 01:59
- Viewed 86 times
-
Respond to a meeting
- 01:00
- Viewed 87 times
-
Create an appointment or meeting
- 01:44
- Viewed 95 times
-
Create different types of events
- 01:46
- Viewed 89 times
-
Edit and customize views
- 01:55
- Viewed 105 times
-
Presentation and introduction to the calendar
- 01:35
- Viewed 103 times
-
Search options
- 01:23
- Viewed 83 times
-
Sort and filter emails
- 02:51
- Viewed 92 times
-
Request a Read Receipt or Delivery Confirmation
- 02:01
- Viewed 122 times
-
The Bcc Field in Detail
- 01:53
- Viewed 91 times
-
Save and Print a Message
- 01:48
- Viewed 93 times
-
Insert Elements in Emails (Tables, Charts, Images)
- 02:49
- Viewed 117 times
-
Attach files efficiently in Outlook
- 02:20
- Viewed 99 times
-
Process an incoming message
- 01:53
- Viewed 81 times
-
Send an Email and Create a Draft in Outlook
- 03:10
- Viewed 96 times
-
Organize into Folders
- 01:57
- Viewed 99 times
-
Set Your Work Hours in Outlook
- 02:02
- Viewed 87 times
-
Create and add a signature to messages
- 01:26
- Viewed 93 times
-
Manage new message notifications
- 01:40
- Viewed 86 times
-
Change the default font of your emails
- 01:05
- Viewed 95 times
-
Manage Views
- 02:36
- Viewed 79 times
-
Add and manage multiple accounts on Outlook
- 01:24
- Viewed 120 times
-
Explore the Interface
- 03:22
- Viewed 86 times
-
Introduce the new version of Outlook
- 02:01
- Viewed 89 times
-
Survey Consumer Satisfaction Panel with ChatGPT
- 01:55
- Viewed 190 times
-
Enhance Your Product on Social Media with ChatGPT
- 02:13
- Viewed 199 times
-
Write a Product Description with ChatGPT
- 02:30
- Viewed 178 times
-
Structure Your Product Launch Project
- 01:51
- Viewed 199 times
-
Initiate a Market Research Study with ChatGPT
- 02:08
- Viewed 164 times
-
Manage Storage Space
- 02:08
- Viewed 207 times
-
Synchronize Your Teams and SharePoint Files on Your Computer
- 01:29
- Viewed 191 times
-
Use Documents in a Synchronized Library Folder
- 01:32
- Viewed 197 times
-
Make a File Request
- 01:24
- Viewed 210 times
-
Restore Your OneDrive Space
- 01:42
- Viewed 206 times
-
Find All Shares from the Same Person
- 01:08
- Viewed 220 times
-
Modify Sharing Rules
- 00:53
- Viewed 214 times
-
Check Granted Shares
- 00:48
- Viewed 196 times
-
Protect My Document with a Password and Expiration Date
- 01:02
- Viewed 215 times
-
Avoid Abusive Document Sharing
- 00:57
- Viewed 187 times
-
Best Security Practices on OneDrive
- 01:27
- Viewed 217 times
-
Use Recycle Bins to Restore Documents
- 01:49
- Viewed 211 times
-
Search for Documents
- 01:31
- Viewed 184 times
-
Use Document History or Restore a Document to a Previous Version
- 02:11
- Viewed 218 times
-
Discover the Meaning of OneDrive Icons
- 02:16
- Viewed 208 times
-
Sync OneDrive with a Computer
- 02:38
- Viewed 198 times
-
Edit, Delete a Share
- 02:16
- Viewed 206 times
-
Share and Collaborate OneDrive
- 02:45
- Viewed 211 times
-
Power and Manage OneDrive
- 01:36
- Viewed 204 times
-
What is OneDrive ?
- 01:14
- Viewed 297 times
-
Personality and tone for a realistic rendering
- 01:18
- Viewed 277 times
-
Format and example for optimal results
- 01:50
- Viewed 292 times
-
The importance of context in your requests
- 01:44
- Viewed 294 times
-
Precise task in conversational AI
- 01:55
- Viewed 304 times
-
Basics of prompting with conversational AI
- 02:29
- Viewed 299 times
-
What is a prompt ?
- 01:14
- Viewed 295 times
-
Survey Consumer Satisfaction Panel
- 02:38
- Viewed 377 times
-
Promote Your Product on Social Networks with Copilot
- 02:41
- Viewed 330 times
-
Write a Product Description with Copilot
- 02:36
- Viewed 362 times
-
Structure Your Product Launch Project
- 02:15
- Viewed 362 times
-
Initiate a Market Study with Copilot
- 03:15
- Viewed 361 times
-
Create a Business Presentation Report with ChatGPT
- 02:00
- Viewed 435 times
-
Boost Your Proposal with ChatGPT
- 02:19
- Viewed 414 times
-
Generating an Executive Summary with ChatGPT
- 01:47
- Viewed 516 times
-
Writing a Business Proposal with ChatGPT
- 02:22
- Viewed 421 times
-
Analyzing a Specification Document with ChatGPT
- 02:15
- Viewed 404 times
-
Create a Business Presentation Report with Copilot
- 03:02
- Viewed 458 times
-
Boost Your Proposal with Copilot Coaching for Outlook
- 02:18
- Viewed 437 times
-
Generating an Executive Summary with Copilot
- 01:46
- Viewed 581 times
-
Writing a Business Proposal with Copilot
- 03:40
- Viewed 418 times
-
Analyzing a Specification Document with Copilot
- 02:59
- Viewed 461 times
Objectifs :
This document aims to explore the impact of artificial intelligence on society, particularly focusing on the implications of generative AI and deep fakes in the business world and beyond. It highlights the vulnerabilities that arise from misinformation and the importance of countermeasures to restore trust.
Chapitres :
-
The Rise of Generative AI
Artificial intelligence is transforming our world in unprecedented ways. Generative AIs have exceeded our expectations, now capable of composing melodies akin to those of great musicians, writing articles in the style of renowned journalists, reproducing voices of our favorite actors and singers, and generating faces and videos that appear strikingly realistic, as if they were straight out of a Hollywood movie. What was once confined to the realm of science fiction is now manifesting in real life through applications like DeepMind, GPT-4, and MidJourney. -
The Controversy of Deep Fakes
Deep fakes represent one of the most controversial applications of AI technology. Imagine a video of a prominent figure making a sensational statement that they never actually made. In a society that heavily relies on visual and auditory information, the consequences of such misinformation can be catastrophic. Businesses are particularly susceptible; a single manipulated video can instigate a financial crisis, tarnish years of branding, or create chaos among shareholders and customers. -
The Case of Tesla: A Lesson in Misinformation
A notable example illustrating the vulnerability of businesses to misinformation is the case of Tesla in 2018. In August of that year, Elon Musk, CEO of Tesla, tweeted about considering taking the company private, claiming he had secured funding. This tweet caused Tesla's stock price to surge by over 10%. However, it was later revealed that Musk did not have a concrete plan or secured funding. The SEC (Securities and Exchange Commission) subsequently sued Musk for misleading investors. While this incident did not involve deep fakes, it underscores how a single statement—true or false—can significantly impact a company's stock price, reputation, and investor trust. -
Potential Consequences of AI-Generated Misinformation
Translating this scenario to the realm of AI-generated content, one can envision the dire consequences if a fabricated video of a major company's CEO were to surface, falsely announcing disruptive news. Financial markets could react impulsively, often before verifying the authenticity of the statement. On a societal level, the stakes are even higher; elections could be manipulated, tensions could escalate, and families could be torn apart by conflicting narratives. When the line between information and misinformation blurs, the very foundation of our democracy is challenged. -
Countermeasures Against Misinformation
Despite these challenges, there is hope. Journalists, researchers, and technologists are diligently working to detect and combat these forgeries. They are developing tools to identify deep fakes, educating the public on how to recognize warning signs, and striving to restore trust in an era characterized by post-truth. We find ourselves at a critical juncture; as technology advances, we must progress alongside it—always informed, vigilant, and prepared to distinguish truth from fiction.
FAQ :
What is generative AI?
Generative AI refers to a type of artificial intelligence that can create new content, such as text, images, or music, based on the patterns it has learned from existing data.
How can deepfakes impact businesses?
Deepfakes can severely impact businesses by spreading misinformation that can lead to financial crises, damage reputations, and erode trust among customers and investors.
What are some examples of deepfake technology?
Examples of deepfake technology include videos that convincingly portray individuals saying or doing things they never actually did, such as a CEO making false announcements.
What measures are being taken to combat misinformation?
Journalists, researchers, and technologists are developing tools to detect deepfakes, educating the public on how to identify misleading content, and working to restore trust in information sources.
What was the Tesla incident in 2018?
In 2018, Elon Musk tweeted about taking Tesla private, which led to a surge in stock prices. However, it was later revealed that he did not have a concrete plan, resulting in a lawsuit from the SEC for misleading investors.
Quelques cas d'usages :
Corporate Communication
Businesses can utilize generative AI to create engaging content for marketing and communication. However, they must also be vigilant against deepfakes that could misrepresent their messages or executives.
Crisis Management
In the event of misinformation spreading about a company, organizations can implement rapid response strategies to clarify facts and restore trust, using AI tools to monitor and analyze public sentiment.
Media and Journalism
Journalists can leverage AI tools to fact-check information and identify deepfakes, ensuring the integrity of news reporting and helping to educate the public on recognizing misinformation.
Financial Analysis
Investors and analysts can use AI to assess the credibility of information before making decisions, particularly in volatile markets where misinformation can lead to significant financial losses.
Political Campaigning
Political organizations can use generative AI to create campaign materials but must also be aware of the risks posed by deepfakes that could distort candidates' messages or actions.
Glossaire :
Artificial Intelligence (AI)
A branch of computer science that aims to create machines capable of performing tasks that typically require human intelligence, such as understanding natural language, recognizing patterns, and making decisions.
Generative AI
A type of artificial intelligence that can generate new content, such as text, images, or music, based on the data it has been trained on.
DeepMind
A British artificial intelligence company known for its work in deep learning and reinforcement learning, particularly in developing AI systems that can play complex games.
GPT-4
The fourth iteration of the Generative Pre-trained Transformer model developed by OpenAI, capable of understanding and generating human-like text.
MidJourney
An AI program that generates images from textual descriptions, allowing users to create visual content based on their ideas.
Deepfakes
Synthetic media in which a person’s likeness is replaced with someone else's, often used to create realistic but misleading videos.
Securities and Exchange Commission (SEC)
A U.S. government agency responsible for enforcing the laws concerning the trading of securities and protecting investors.
Misinformation
False or misleading information spread regardless of intent to deceive, which can have serious implications in various contexts, including business and politics.
Post-truth era
A cultural and political context in which public opinion is shaped more by emotions and personal beliefs than by objective facts.