Generative AI : Between Extreme Personalization and Digital Ethics Tutorial

Discover how generative AI can transform online personalization and raise questions of digital ethics. This video presents the implications of the extreme personalization that generative AI can provide. It emphasizes the importance of finding a balance between personalization and diversity of perspectives, to preserve our free will and foster rich debates and exchanges. Generative AI has the potential to improve our world, but it must be used with caution, awareness, and responsibility.

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Available in AI - Artificial Intelligence

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At the heart of the digital revolution,

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artificial intelligence, or AI,

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plays an increasingly dominant role.

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Generative AI in particular,

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shapes our daily reality,

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often subtly but significantly

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influencing our decisions and behaviors.

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Imagine your online experience when you

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open your news feed or favorite app.

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The content that appears is not random.

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They are the result of complex

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algorithms that analyze your habits,

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preferences, and interactions.

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Thanks to generative AI,

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it is now possible to create content

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tailored specifically to each individual.

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For example, imagine an advertisement

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that changes its form and

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message to perfectly match your

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search history, or an article that

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modifies its tone and references

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based on what you like to read. At

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first glance, this may seem great.

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Who wouldn't want a digital world

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tailored to their tastes? However,

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there is a downside to this coin.

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This extreme personalization can lock

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us into filter bubbles where we are only

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exposed to information that reinforces

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our existing beliefs and preferences.

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Let's take a concrete example.

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If one day you search for running shoes,

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the AI might interpret this

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as an interest in fitness. Soon after, your

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news feed could be flooded with articles on

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weight loss, exercise videos,

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and eventually content on extreme diets.

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This is how AI, in trying to be

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helpful, can insidiously guide our

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behaviors. The ethical

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question here is crucial.

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Is it really ethical to let algorithms

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decide what we see and by extension,

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what we think? To what extent is

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our free will preserved when our

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choices are constantly influenced by

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AI? Diversity of perspectives is

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fundamental for personal growth

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and social cohesion. If each of

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us lives in our own bubble created by AI,

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how can we hope to understand and

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accept the viewpoints of others?

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The richness of debates and exchanges

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could be compromised. It is

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imperative that we find a balance.

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Tech companies, regulators, and we as

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a society must reflect on how AI

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is used. AI has the potential to

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improve our world, but it must

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be used with caution,

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awareness and responsibility.

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No centro da revolução digital,

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inteligência artificial, ou IA,

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desempenha um papel cada vez mais dominante.

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IA generativa em particular,

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molda a nossa realidade diária,

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muitas vezes subtilmente, mas significativamente

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influenciar as nossas decisões e comportamentos.

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Imagine a sua experiência online quando

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Abra o seu Feed de Notícias ou a sua aplicação favorita.

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O conteúdo que aparece não é aleatório.

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São o resultado de complexos

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algoritmos que analisam os seus hábitos,

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preferências e interações.

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Graças à IA generativa,

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Agora é possível criar conteúdo

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adaptado especificamente a cada indivíduo.

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Por exemplo, imagine um anúncio

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que altera a sua forma e

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mensagem para combinar perfeitamente com o seu

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histórico de pesquisa ou um artigo que

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modifica o tom e as referências

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com base no que você gosta de ler. Em

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À primeira vista, isso pode parecer ótimo.

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Quem não gostaria de um mundo digital

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adaptado aos seus gostos? No entanto,

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Há uma desvantagem nesta moeda.

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Esta personalização extrema pode bloquear

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nós em bolhas de filtro onde estamos apenas

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expostos a informações que reforçam

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as nossas crenças e preferências existentes.

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Vamos dar um exemplo concreto.

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Se um dia você procurar por tênis de corrida,

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a IA pode interpretar isso

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como um interesse em fitness. Logo depois, o seu

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o feed de notícias pode ser inundado com artigos sobre

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perda de peso, vídeos de exercícios,

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e, eventualmente, conteúdo em dietas extremas.

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É assim que a IA, ao tentar ser

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útil, pode insidiosamente guiar o nosso

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comportamentos. A ética

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A questão aqui é crucial.

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É realmente ético deixar os algoritmos?

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decidir o que vemos e, por extensão,

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O que pensamos? Em que medida é

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o nosso livre-arbítrio preservado quando o nosso

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as escolhas são constantemente influenciadas por

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IA? A diversidade de perspetivas é

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fundamental para o crescimento pessoal

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e coesão social. Se cada um dos

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vivemos na nossa própria bolha criada pela IA,

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como podemos esperar compreender e

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aceitar os pontos de vista dos outros?

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A riqueza dos debates e dos intercâmbios

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podem estar comprometidos. É

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imperativo que encontremos um equilíbrio.

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Empresas de tecnologia, reguladores e nós como

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uma sociedade deve refletir sobre a forma como a IA

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é utilizado. A IA tem potencial para

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melhorar o nosso mundo, mas deve

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ser utilizado com precaução,

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consciência e responsabilidade.

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RELATED COURSES This tutorial is part of the following courses

Part 02 - Societal and Ethical Implications of Generative AI

Address the challenges and opportunities of generative AI, exploring its societal, ethical impacts, and implications on truth, risks, and trust in the digital era.

Your trainer for this course
Cours E-learning

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